HashiCorp’s marketing team helped drive 43% year-over-year revenue growth in 2023. Their secret? A simplified marketing plan that cuts through the chaos and gets every team on the same page.
In this webinar, you’ll get the playbook that the Head of Revenue Marketing at Asana and Senior Director, GTM & Operations at HashiCorp used to craft their marketing plans. You’ll learn how to:
- Develop a framework to simplify marketing objectives to what really matters
- Unite top-down and bottoms-up planning efforts
- Determine when you should (and shouldn’t) centralize efforts to move faster