We use cookies to ensure that we give you the best experience on our website. By continuing your visit on the website, you consent to the use of the cookies. If you want to find out more about the cookies we use, you can access our Privacy Policy.
The 3-step playbook to a more impactful 2024 marketing plan
Dec 5, 2023, 6:00 – 6:45 PM (UTC)
Hosted by AsanaVirtual
About this event
HashiCorp’s marketing team helped drive 43% year-over-year revenue growth in 2023. Their secret? A simplified marketing plan that cuts through the chaos and gets every team on the same page.
In this webinar, you’ll get the playbook that the Head of Revenue Marketing at Asana and Senior Director, GTM & Operations at HashiCorp used to craft their marketing plans. You’ll learn how to:
Develop a framework to simplify marketing objectives to what really matters
Unite top-down and bottoms-up planning efforts
Determine when you should (and shouldn’t) centralize efforts to move faster