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From vision to execution: How Asana’s Head of Marketing does annual planning
Wed, Jan 27, 2021, 3:30 PM (GMT)
About this event
With the new year around the corner, many marketing leaders are focused on annual planning. How do you plan in a way where everyone in your marketing organization knows how their work fits into the bigger picture?
Join our webinar on Wednesday, January 27 at 3.30 PM GMT/ 4.30 PM CET to learn from Dave King, Head of Marketing, and Alicia Bruckman, Head of Marketing Operations, as they talk about how they use Asana for annual planning. By giving everyone clarity with a strong plan, they keep the entire marketing organization aligned, engaged, and focused on achieving their biggest goals. In this webinar, you’ll learn how a work management platform like Asana can:
Enable holistic capacity planning for centralized functions
Centralize team communication and create clarity
Create a shared space for marketing leadership to share priorities and async updates
Ready to learn how marketing leaders can use Asana to plan ahead and empower their teams to accomplish more?
Dave King is the Chief Marketing Officer at Asana, a leading work management platform for teams. Specializing in B2B enterprise marketing and growth, Dave oversees Asana's global marketing efforts, including product marketing, communications, analyst relations, sales enablement and customer marketing. Prior to joining Asana, Dave led the marketing teams at Percolate, Highfive and Salesforce. Dave received his BS in Cognitive Science from Duke University and MBA from Stanford University Graduate School of Business.
Alicia Bruckman
Asana
Alicia Bruckman is the Head of Marketing Operations at Asana. Her team oversees the evolution of Asana's MarTech stack, as well as the management of data, reporting, and optimization for hundreds of marketing campaigns that Asana produces globally each year. Alicia comes to Asana with 10 years of experience in the Marketing Operations space and a BA from UC Berkeley.