The public relations (PR) industry is versatile and ever-changing. The most successful pros are those who can track and manage clients, campaigns, and trends easily and without missing a beat. That is especially true in this current social and political climate. That’s why PR pros need to rely heavily on Project Management (PM) tools to keep up with constantly growing workloads. Asana is easy to use and convenient, providing a platform for professionals to organize their tasks by project, client, deadline and priority status. With a solid PM tool like Asana, delegating duties and tracking progress is so much easier.

With Asana, Project Management is a breeze - thanks to the numerous formatting options available to its users. You can organize your tasks into lists, timelines, boards, and calendars. This makes it easier to envision your day-to-day as well as the overarching goals. Delegating tasks among a team and having effective communication within the team are of the utmost importance in a successful public relations agency.  Asana allows users to see completed and pending tasks, set and view task priority, and see who is assigned to a specific task. The transparency that Asana allows is key to PR success. Moreover, Asana can house conversations, documents, links and more!

Asana also allows guest users with different permission and access levels and at no additional cost. This allows PRos to add clients to their workflow, for things like approvals on copy or to request information, without giving them a view into your daily operations or team conversations. The ability to add a client task or responsibility to your workflow is key in determining what may be causing a bottleneck and showing clients where their accountability lies.