AsanaUP Welcome Workshop: Preparing for a Content Design Apprenticeship

Apr 4, 2023, 11:00 PM – Apr 5, 2023, 12:15 AM

Hosted by AsanaTraining

About this event

About AsanaUP

AsanaUP is a 6-month apprenticeship program that provides a pathway to entry-level Content Design roles at Asana for individuals with non-traditional Content Design backgrounds. Our program equips individuals with industry experience in Content Design with an emphasis on mentorship and feedback.  

Content designers think about the design behind the content and focus on how to serve the audience the information they need, when they need it. As an apprentice content designer, you’ll be the customer's voice as you collaborate with Engineering, Product, Experience Research, Data Science, and business partners to build compelling products. As part of a product-driven and design-led company, you'll play a key role in a team of Product Designers owning core product development from inception to iteration and post-launch reflection. You’ll do this through learning how to design, write, test and optimize content to create the best user experience for our customers via product flow, terminology, naming, interface language, and more.

We’ve designed this workshop to give a boost to students who identify with historically underrepresented groups in tech as they launch their Content Design career. We'll prepare participants a peak into the day in the life of a Content Designer at Asana & create an opportunity for participants to ask questions directly to our Content Design team members. 

Our Design team & leaders will cover:

  • An overview of the Content Design team at Asana
  • Expectations for a Content Design apprentice
  • A detailed overview of the AsanaUP apprenticeship program
  • Q&A - we'll break off into breakout rooms for an intimate Q&A session with our Content Design team! 

After this event you will walk away with:

  • An understanding of the Content Design team & key roles and responsibilities of a Content Designer at Asana
  • Insight on the interview process
  • A better understanding of the perks and benefits of the AsanaUP Apprenticeship program
  • Access to our interview guides and preparation resources 

You Should Attend if You:

  • Identify with a historically underrepresented group in technology

  • You have a non-traditional design background and face barriers of entry into the tech industry, including but not limited to:

    • Graduating from a bootcamp

    • Being self taught in content design

    • Do not hold a design-related degree or have related experience in design roles
    • You may come from a journalism, teaching, library science, or similar background
  • Are excited to learn, whether from your peers and mentors, or from independent research
  • You love writing, terminology and words, and can provide 2-3 writing samples

  • You’re interested in how information is structured and organized
  • Attention to detail and the ability to edit your own work
  • Strong collaboration and communication skills, curiosity, and eagerness to learn and grow
  • Desire to be a part of an inclusive culture where everyone brings their whole selves to work
  • Are located near San Francisco, CA 


Please only register if you know you will be able to attend as we will have a limited amount of space

To ensure close collaboration, we will be asking all workshop participants to engage with cameras on. 


  • Sophia Yamauchi


    Talent Acquisition Manager, Emerging Talent Programs


  • Taylor Howard


    Content Design Pillar Lead

  • Todd Lappin


    Content Design Pillar Lead



April 4 – 5, 2023
11:00 PM – 12:15 AM UTC


Welcome & Introductions
Overview of Content Design at Asana
Panel Session
Closing & Next Steps